User Acquisition Manager – Mistplay – Montréal, QC Full Time

We leverage a wealth of in-game data and Machine Learning to recommend the best games to our users and coach developers of all sizes to help them build games. We use our marketing expertise and platforms to make sure our studio partners’ games reach millions of players around the world.

With a growth of over 10 million users in under 3 years, Mistplay is one of the fastest growing companies in North America. Join us as we continue to level up!

The User Acquisition Manager – EMEA is the lead marketing role for the company’s expansion into the European, Middle Eastern and African markets, managing multiple user acquisition and engagement campaigns. The position’s primary objective is to grow the company’s user base in the dedicated markets by optimizing creative performance marketing campaigns across various third party networks and social channels.

Reporting to the Head of User Acquisition, this is a key operational role that requires a unique balance of creativity, analytical thinking, effective communication/negotiation, and business development. The User Acquisition Manager – EMEA must be able to drive performance at scale while developing and growing strategic business relations. The ideal candidate is of Type A personality with acute attention to detail and unyielding creativity, has experience with marketing mobile apps or in digital marketing, and has a strong cultural understanding of the various mobile gaming markets.

What You’ll Be Doing:
Planning, managing, and executing performance-based user acquisition across various advertising channels

Analyzing data and optimizing campaign performance based on LTV and ROI evaluations

Suggesting user acquisition growth strategies and planning budgets using data-driven approach

Conducting A/B testing on live campaigns to optimize performance

Developing content strategies that leverage existing marketing distribution channels such as email, push, bots, and product features

Monitoring, optimizing, and reporting on campaign performance on a regular cadence

Working cross-functionally with the Growth, Design, Sales and Data teams to effectively communicate goals, strategies, and performance- both internally as well as externally

Fostering new and current relationships with advertising partners

Identifying new partner, platform, and optimization opportunities to drive campaign performance

Staying up to date on latest user acquisition trends, shifts in market dynamics, and emerging platforms

Coordinating with 3rd-party tracking and attribution partners to ensure accurate end-to-end funnel data

Taking lead of your own portfolio of advertising networks

What We’re Looking For:
Undergraduate degree in Marketing, Finance or equivalent experience

1- 3 years of experience in performance marketing and/or user acquisition

Deep expertise with marketing technology in mobile space, performance marketing and attribution platforms

Ability to analyze performance data and metrics and make decision regarding campaign direction based on analysis

Ability to effectively communicate with Design team to brainstorm data-driven creatives that drive performance

Previous experience in working with SDK networks , DSPs , SSPs , Facebook , Google advertising, including ironSource, UnityAds, AdColony, TapJoy, Fyber ect.

Must be self-motivated and results oriented

Strong attention to detail and excellent organizational skills

Strong interpersonal skills with a penchant for negotiation

Ability to prioritize work to meet specific deadlines required

Comfortable presenting complicated material to diverse audiences; strong ‘soft skills’

Eager to learn new skills and work with new technologies

Outstanding communication skills – both written and spoken in English

Bonus:
Familiarity with email marketing platforms and campaigns

Advanced knowledge of SQL and/or Programming Experience

Experience with Photoshop

Additional spoken and written languages!

We work hard to make our work atmosphere as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks: company Macbooks, virtual company events, Team Lunches, Friday happy hours, and so much more!

Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.

Think you have what it takes? We’d love to meet you!